The independent, publicly traded company, which is the product of the previously announced separation of VF’s Jeanswear organization, will consist of Wrangler, Lee and Rock & Republic brands, as well as the VF Outlet business.

“This is an exciting next step in our work to establish our Jeanswear organization as an independent, publicly traded company,” says Steve Rendle, chairman, president and chief executive officer, VF Corporation. “Kontoor Brands–a creative variation of the word ‘contour’–is a compelling company name that will preserve each brand’s unique identity while also providing the opportunity to evolve the company in the years ahead.”

The split is expected to be completed in the first half of 2019, following approval by VF’s board of directors, customary regulatory approvals and tax and legal conditions. For more information about the proposed separation, visit GlobalLeaders.com.