The Very Hungry Caterpillar Makes Remote Plans for VHC Day, The Giant Wiggle

VHC Day and The Giant Wiggle moved into homes during lockdown.
License Global

May 6, 2020


Rocket Licensing and The Joester Loria Group has announced Very Hungry Caterpillar Day and the fundraiser, The Giant Wiggle, are going ahead in a new indoor format during COVID-19 restrictions.

Publisher Penguin has brought caterpillar play and learning to family homes for Very Hungry Caterpillar Day on May 4 with online storytelling and craft activities. “We’re excited to be able to bring the promotional activity for The Very Hungry Caterpillar into the homes of U.K. families, offering some fun, engaging activities for young children who are missing out on nursery, preschool and school,” says Charlie Donaldson, joint managing director, Rocket Licensing. “Continuing to support the fantastic work carried out by Action For Children is really important to us and we’re looking forward to seeing all of the fun that fans have at home with their favorite caterpillar.”

“However you take part in The Giant Wiggle it is always so much fun!” says Jessica Taylor, head, community fundraising, Action for

Children. “It’s a great way to help toddlers develop through reading, communicating, and being curious. Children can learn so much about the world around them through activities like interactive storytelling, role playing, and arts and crafts. Little ones can make a big difference even at this time and every penny raised helps Action for Children in their work supporting vulnerable children to have a safe and happy childhood.”

When consumers sign up at they will be sent a free activity pack including crowns to decorate, treasure hunts and a collection box. Everyone who gets involved will also receive a certificate and sticker to congratulate their efforts. Families are being encouraged to donate £2 each to Action for Children to help give vulnerable children across the U.K. a safe and happy childhood.

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