Vanessa Williams Inks Winning Casino Deal

Branded Vanessa Williams product will be exclusive to the North American Casino marketplace.

March 11, 2020

Vanessa Williams has partnered with Gander Group and Kathy Ireland Worldwide for Vanessa Williams-branded products, exclusive to the North American casino marketplace. Products will include fashion, jewelry and housewares.

"We are thrilled to partner with the incredible artist Vanessa Williams and debut our product line of chic handbags, sophisticated jewelry and fine-quality housewares to casinos worldwide,” says Josh Blake, chief executive officer, Gander Group. “Vanessa’s impeccable fashion sense and multi-faceted experience in home and fashion design has been instrumental in crafting the new line. It’s an honor for us to collaborate with such a respected icon and present a beautiful and elegant line to casino guests.”

The new partnership follows Williams’ fashion line debut on HSN. The new Williams product range will be available for the North American gaming industry in Q2 of this year. Foreign distribution will be announced at a later date.

“I am delighted to partner with Gander Group

and be a part of their tremendous growth in this specialized industry,” says Williams. “What a pleasure, to not only perform at casino theater venues worldwide, and now, through the partnership with Josh Blake, the incredible team at Gander Group, to also create perfect products that those same casinos will offer as part of the gifting experience. It will be very exciting to meet casino high roller guests who have received my products as gifts… especially after my performances. Kathy Ireland Worldwide and Sterling Winters Company are expanding everything that I want to do in every category of my career. My team has an extraordinary focus on more.”

Vanessa Williams signed with Kathy Ireland Worldwide in May 2019. The team behind Vanessa Williams® includes Williams herself, one of the most respected and multi-faceted performers in the entertainment industry today, Ms. Kathy Ireland - a subject of multiple Forbes® covers, and is one of the first women to join the Board of Directors of NFL Players, Inc.; Stephen Roseberry - President and CMO; Jon Carrasco - EVP and Global Creative Director; Steve Rosenblum - EVP Concerts and Artist Administration; and Steven Glick – EVP Content and Broadcasting, William Morris Endeavor and ICM veteran.

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