UYoung Launches ‘UKids’ Educational App

Available via SVOD, the dedicated kids’ app, “UKids,” contains a wealth of curated content chosen for its educational value, ranging from STEM, arts and crafts and nature through to socio-emotional programming. In addition, UYoung has worked with the British Council on the English language content in the service’s education zone.

“We are delighted to offer this new service tailored to partner parents who are keen to teach and improve their children’s English,” says Clara Yang, vice president, international business and general manager, “UKids.” “‘UKids’ is a unique combination of our ability to acquire top-class English language content from leading international production companies with our dominant position as the foremost children’s entertainment company in China, along with our desire to help children grow

China’s only dedicated SVOD service for preschoolers, “UKids” features premium, safe and exclusive content for preschoolers with more than 3,000 episodes of high-quality animation from global entertainment programs available in both English and Mandarin. It showcases more than 20 leading IPs including “Peppa Pig,” “Bob the Builder,” “Fireman Sam,” “Thomas & Friends,” “Bitz & Bob,” “Octonauts,” “Sesame Street,” “Hey Duggee,” “Messy Goes to Okido” and some BBC documentaries. In addition, brand-new content such as “Moon and Me” and “Love Monster” will be regularly added to the service through continuous updates. Additionally, more than 1,000 songs and audio stories are available through the service.

Targeting new middle-class families in China with kids ages 0-6, the experience features parental controls and is designed to encourage preschoolers to get excited about learning and also features support specifically for English learning. The Little Classroom section highlights the educational value of kids’ favorite animations, consolidates age-appropriate programming and aims to nurture continuous learning habits. The English Education Zone features four stages of learning for children to progress through, from beginner to master, classified by the British Council’s team of English learning experts.

UYoung has also partnered with Skyship Entertainment, the owners and producers of YouTube brand “Super Simple Songs,” to exclusively feature a collection of their children's songs and shows on “UKids.” The two companies are currently developing an English Learning Box to be launched in China later this year.