NPD reports that retail sales of toys and games are up nearly 5 percent in Britain.

Research and global information company The NPD Group has released its latest report on year-to-date sales (January 2015 through Dec. 6) for the U.K. and the findings are positive–retail sales of toys and games are up 4.8 percent over 2014.

NPD’s research shows that categories action figures and accessories, plush and building sets showed the most growth in 2015, up 19 percent, 13 percent and 12 percent, respectively.

“2015 has been a strong year for the British toy market to-date, and the NPD group expects the year to finish up 5 percent after a similar increase in 2014,” says Frederique Tutt, global toy industry analyst, The NPD Group. “Branded and licensed toys with traditional play patterns have been the key drivers behind the market performance, with collectible toys topping the charts.” 

NPD also released its list of the top 10 best-selling toys for the U.K. that highlights licensed toys as a top earner.

The top 10 toys in the U.K. in 2015 are:

1.     LEGO’s LEGO Minifigures

2.     Flair Preziosi’s Shopkins two-pack

3.     LEGO’s Disney Frozen Elsa sparkling ice castle

4.     Mookie Toys’ SmartTrike four-in-one trike assortment

5.     Flair Preziosi’s Shopkins pack of 12

6.     Jakks Pacific’s Disney Frozen Sing-Along with Elsa

7.     Mattel’s Hot Wheels basic car assortment

8.     Hasbro’s Pie Face game

9.     VTech’s First Steps baby walker

10.  Hasbro’s Nerf N’ Strike Modulus Blaster

Statistics from NPD also support the region’s top 5 best-selling properties in 2015. They are:

1.     Disney’s Frozen

2.     Star Wars

3.     VTech Baby

4.     Nerf

5.     Little Tikes