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The finalists have been announced for the annual Licensing Awards, which will take place Sept. 15 at The Grosvenor House Hotel in London.
April 6, 2018
4 Min Read
The finalists have been announced for the annual Licensing Awards, which will take place Sept. 15 at The Grosvenor House Hotel in London.
Close to 5,000 licensed products were entered into the product awards this year and the finalists were chosen by a judging panel comprised of nearly 100 top retail buyers from companies including Sainsbury’s, Argos, Primark, Claire's, Toys 'R' Us, Tesco, Boots, The Entertainer, Asda, BHS, Paperchase, Lloyds Pharmacy and Rymans.
This year's finalists are:
PRODUCT AWARDS
Best Licensed Toys or Games Range:
Despicable Me 2 R/C inflatable Stuart and Dave Minions with sound from Bladez Toyz
Frozen toddler doll range from Jakks Pacific
"Paw Patrol" toy range from Spin Master
"Peppa Pig" construction toys from Simba Smoby
Shopkins series three collectible mini figures and play set from
Moose Enterprise/GP Flair
Star Wars Roar and Rage Chewbacca and Lightsaber Battle Yoda action plush from Underground Toys
Best Licensed Dress-Up or Partyware Range:
Frozen light-up princesses range from Rubie's Masquerade
Marvel Avengers: Age Of Ultron dress-up from Rubie's Masquerade
Marvel superheroes dress-up from Morph Costumes
Minions novelty party range from Icon Live
Paddington Bear partyware range from Creative Party
Roald Dahl children’s dress-up range from Smiffys
Best Licensed Preschool Apparel Range (0-5 years):
Minions build-your-own PJs for George@ASDA from Cooneen By Design
Minions preschool collection for TU at Sainsbury’s from Smith & Brooks
Minnie Mouse denim girls' preschool range from Primark
Paddington babywear for Tesco from Brecrest Fashion
Peter Rabbit baby range for M&S from Watermelon
Star Wars baby range for Mothercare from Dennicci
Best Licensed Children’s or Adult Apparel Range:
Coca-Cola adult range from Retro Freds by Brand Alliance
DC Comics Superman collection from Fabric Flavours
Minions boys’ range for George@ASDA from Cooneen by Design
Despicable Me 2 children’s footwear range for George@ASDA from William Lamb Footwear
Frozen nightdress for TU Sainsbury’s from Cooneen by Design
Harry Potter fall/winter '14 ladies range from Primark
Best Written, Listening or Learning Range:
Alien classic range from Titan Publishing Group
Frozen magazine from Egmont Publishing
Jurassic World: Where Dinosaurs Come To Life augmented reality books from Carlton Publishing
"Peppa Pig" book and app range from Penguin Random House
"My Very Hungry Caterpillar" app from Story Toys
"Winnie The Pooh" classic collection from Egmont Publishing
Best Licensed Paper Products or Stationery Range:
Despicable Me stationery range from Pyramid International
"Great British Bake Off" stationery and gift range from Otter House
House of Holland stationery range from Blueprint Collections
Despicable Me greeting cards, gift bags, calendars and giftwrap from Danilo Promotions
Star Wars greeting card range from Hallmark Cards
Winnie the Pooh Bother-Free Days card range from Moonpig
Best Licensed Giftware Range:
Cinderella adult jewelry collection from Icon Live
IWM Victory Is In The Kitchen range from Kimm & Miller
Despicable Me Minion-Made plush backpacks from Posh Paws
The Makery giftware range from Wild and Wolf
Mr. Men and Little Miss grow kits from Gift Republic
Winnie The Pooh classic gift range from Widdop Bingham
Best Licensed Food or Drink Range:
"The Beano" Sweet Shop and selection tin from Rose Marketing
DC Super Heroes biscuit collection from Biscuiteers
Frozen baking range from Fiddes Payne
Jammie Dodger celebration cake from Finsbury Food Group
Minions ice creams, lollies and squeezers range from Icefresh Foods
Snowman And The Snowdog chocolate gift range from Thorntons
Best Licensed Home Décor, Tableware or Housewares Range:
Frozen crystal bedding and home furnishings collection from Character World
Happy Jackson storage tin range From Elite
Roald Dahl bedding and accessories collection from Ashley Wilde
Star Wars homewares collection from Half Moon Bay
Ted Baker Portmeirion The Fine Collection Rosie Lee from Portmeirion
The Very Hungry Caterpillar nursery collection from East Coast Nursery
Best Licensed Brand Range:
Kellogg’s vintage health and beauty range from Mad Beauty
Historic Royal Palaces Baroque Gardening collection from Briers
PlayStation retro range from Bioworld
Rugby World Cup collection from Ulster Weavers
V&A spring/summer '15 collection from Oasis
Volkswagen retro housewares range from Half Moon Bay
The Innovation Award:
"Doctor Who" Cyberman Edge sculpture from Robert Harrop
Historic Royal Palaces fashion collection No. 4 From Hobbs
Metal Gear Solid 5 The Phantom Pain boombox from Konami Digital Entertainment
SpongeBob Square Pants cycle jersey from Scimitar Sports
Star Wars Melting Storm Trooper from Blue Sky Designs
"Thunderbirds" classic merchMAKER range from Merchant On Demand
BEST LICENSING MARKETING COMMUNICATION CAMPAIGN
For this award category, a panel of marketing and promotions experts judged the entries to arrive at the finalists line-up, each of which demonstrate strong partnerships forged between licensed properties and key FMCG brands.
"Adventure Time" Dr. Martens Bounce Mob stunt
"The Beano" at Brewers Fayre
The Gruffalo Forestry Commission trails
Paddington Warbeartons campaign
The SpongeBob Movie Clean Start Appeal for British Red Cross
The Very Hungry Caterpillar Giant Wiggle for Action for Children
RETAILER AWARDS
The finalists of the Retailer Award categories were decided as a result of an online nomination process involving manufacturers, suppliers and importers of licensed products, inviting them to state which retailers have excelled in their retail delivery of licensed merchandise to the public over the last year. These results were then taken into account by a validation panel of industry experts to arrive at the final line-up.
Best Preschool Retailer of Licensed Products (age group 0-5):
Argos
The Entertainer
Mothercare
Next
Sainsbury’s
Smyths
Best Kids Retailer of Licensed Products (age group 6-16):
Argos
Asda
The Entertainer
Next
Primark
Tesco
Best Retailer of Adult Licensed Products:
Forbidden Planet
HMV
Next
Primark
Tesco
Urban Outfitters
The Radar Award:
This award is for any U.K.-based retailer (brick-and-mortar or online) that have "come on the radar" by upping their licensing activities in the last year.
B&M
Halfords
Poundland
Shop Direct
Specsavers
Uniqlo
Top Retailer Award:
All winners of the other retail categories are contenders for this award.
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