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Finalists for the 2014 Licensing Awards in the product, retail and marketing communication categories have been unveiled.
April 6, 2018
4 Min Read
Finalists for the 2014 Licensing Awards in the product, retail and marketing communication categories have been unveiled. (Finalists in the property category will be announced by the end of the month.)
The winners in all four categories will be revealed at the annual Licensing Awards event Sept. 16 at London’s Grosvenor House Hotel.
The finalists are:
PRODUCT AWARDS
Close to 5,000 licensed products were entered into the product category this year. The judging panel was comprised of nearly 100 retail buyers from stores including Toys 'R' Us, Tesco, M&S, Sainsbury’s, Next, The Entertainer, Waterstones, Asda and Mothercare.
Best Licensed Toys or Games Range
Despicable Me remote-control inflatable from Bladez Toys
Disney Princess My First Toddler dolls from Jakks Pacific
Doc McStuffins role play range from Flair
Fisher Price Classics range from Basic Fun
The Gruffalo wooden toys from Bajo
Peppa Pig Weebles from Character Options
Best Licensed Dress-Up or Partyware Range
Despicable Me dress-up from Rubie's
Disney Frozen dress-up from Rubie's
Fisher Price partyware from Amscan
Marvel dress-up for George@Asda from Christys’
Tetris dress-up from Morphcostumes
Wall’s partyware from Talking Tables
Best Licensed Preschool Apparel Range (0-5 years)
Finding Nemo swim range from Matalan
Guess How Much I Love You collection for Tu@Sainsbury’s from Paul Dennicci
Paddington babywear from Baby Gap
The Royal Ballet collection for M&S from Watermelon
Marvel Spider-Man preschool range From Fabric Flavours
Peppa Pig Tutu pajamas for George@Asda from Cooneen By Design
Best Licensed Children or Adult Apparel Range
Beano footwear range from Dr. Martens
The Gruffalo eyewear from Specsavers
LEGO The Movie range from TV Mania
Monster High Essentials for Tesco from Aykroyds/TDP/Roy Lowe
Peanuts ladieswear for ASOS from Knitmania
Where’s Wally? flip-flops from Haivaianas
Best Written, Listening or Learning Range
FIFA World Cup stickers and sticker book from Panini
Game Of Thrones A Pop-Up Guide To Westeros from Inside Editions
Great British Bake Off books from Random House
The Hungry Caterpillar arts and crafts range from Anker International
Minecraft book range from Egmont
Peppa Pig clectronic learning range from KD UK (InspirationWorks)
Best Licensed Paper Products or Stationery Range
Despicable Me cards and calendar range from Danilo
Doc McStuffins stationery arts and craft range from Sambro
Frozen birthday cards from Moonpig
Marvel stationery range from Pyramid
Orla Kiely stationery from Blueprint Stationery
Pickle Parade stationery range from Carte Blanche Greetings
Best Licensed Giftware Range
Coca-Cola gift range from Brand Packaging
Despicable Me backpacks from Posh Paws
Gromit Unleashed gifts range from Wallace & Gromit’s Grand Appeal
Guinness gift range from Beams
Happy Jackson gift range from Wild & Wolf
Peter Rabbit gift range from Rainbow Designs
Best Licensed Home Décor, Tableware or Housewares Range
Great British Bake Off kitchenware range from Ethos
Marvel Art Deco canvas range from Pyramid
Mr. Men & Little Miss cooking sets from Creative Tops
Pantone Universe range from Whitbread Wilkinson
Star Wars kitchenware from Lakeland
VW lunch bags from Monster Factory
Best Licensed Food or Drink Range
Heinz pastries from Peter’s Food Services
Jamie Oliver Ready To Eat Pulses from Fiddes Payne
Mr. Men & Little Miss biscuits from Biscuiteers
The Snowman and Snowdog range from Thorntons
Teenage Mutant Ninja Turtles Shell-ebration cake from Finsbury Foods
Wahaca range from Kimm & Miller
Best Licensed Brand Range
Animal Planet Cycle Safety equipment from Oxford Products
Jamie Oliver kitchenware from Merison Retail
LEGO adult watch collection from Clic Time
Pizza Express range from Eddingtons
Roald Dahl bedroom range from Ashley Wilde
V&A, Garden Of Love bedroom range from Bedeck
The Innovation Award
Downton Abbey board game from She Who Dares
Iron Man Digital Morphsuit from Morph Costumes
Mickey Mouse augmented reality duvet set from Character World
Minnie Mouse ears for Asos from Icon
Peppa Pig vitamin gummies from DTP Europe
Star Wars homewares from Bluwstuff
BEST LICENSING MARKETING COMMUNICATION CAMPAIGN
For this award category, a panel of marketing and promotions experts judged the entries, which must demonstrate strong partnerships forged between licensed properties and key FMCG brands.
Guinness World Records Largest Shaving Lesson with Gillette (P&G) for Movember
Gromit Unleashed for Wallace & Gromit’s Grand Appeal
The Very Hungry Caterpillar Giant Wiggle for Action For Children
Peppa Pig Splashathon for Tommy’s
Shaun the Sheep’s Pompom Parade Campaign for Wool
Wallace & Gromit ’s Holidays at Home are Great for Visit England
RETAILER AWARDS
The finalists in the Retailer Award category were decided as a result of an online nomination process involving manufacturers, suppliers and importers of licensed products. The results were then validated by a panel of industry experts.
Best Preschool Retailer of Licensed Products (age group 0-5)
Argos
Asda (including George@Asda)
The Entertainer
Sainsbury’s (including TU)
Smyths
Toys 'R' Us (including Babies 'R' Us)
Best Kids' Retailer of Licensed Products (age group 6-16)
Argos
Asda (includes George@Asda)
Next
Primark
Smyths
Tesco
Best Retailer of Adult Licensed Products
Argos
Asda
Forbidden Planet
HMV
John Lewis
Tesco
The Radar Award
This award is for any U.K.-based retailer (bricks-and-mortar or online) that has ‘come on the radar’ by upping their licensing activities in the last year.
Asos
Halfords
Hobbycraft
Lakeland
M&Co (McKays)
Poundland
Top Retailer Award
All winners in the other Retail categories are contenders for this award.
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