U.K. Fetes Licensing Awards Winners


Peppa Pig, the Teenage Mutant Ninja Turtles, Britvic, Man U and One Direction were among the big winners at The Licensing Awards Tuesday.

The event at London’s Grosvenor House Hotel was attended by more than 1,300 retailers, licensees, licensors and suppliers and hosted by comedian Ed Byrne.

“What a fantastic night for the licensing industry,” says Ian Hyder, director, The Licensing Awards. “It is absolutely extraordinary how much everyone brought to the party this year. It is great to shine the spotlight on so many great achievements in licensing.”

The Licensing Awards 2013 winners are as follows:


  • Best Preschool Licensed Property: Peppa Pig
  • Best Schoolers, Tween or Teen Licensed Property: Teenage Mutant Ninja Turtles
  • Best Brand Licensed Property: Britvic Brands
  • Best Sports Licensed Property: Manchester United Football Club
  • Best Celebrity Licensed Property: One Direction
  • The Best Classic Licensed Property: The Beano


  • Best Licensed Toys or Games Range: Teenage Mutant Ninja Turtles Range from Flair Leisure Products
  • Best Licensed Dress-Up or Party Range: Marvel Superheroes Dress-Up for George at Asda by Christy’s
  • Best Licensed Preschool Apparel Range: Superman Apparel from Fabric Flavours
  • Best Licensed Children's Apparel Range: Minnie Mouse Footwear from William Lamb
  • Best Licensed Adult Range: Daddy Pig Range for George from Blues Clothing
  • Best Licensed Written, Listening or Learning Range: Peppa Pig Make and Bake Partworks by Hachette Partworks
  • Best Licensed Paper Products or Stationery Range:Emma Bridgewater Black Toast Collection from Blueprint
  • Best Licensed Giftware Range: The Great British Bake Off Gift Range from Peter Black for M&S
  • Best Licensed Home Décor, Tableware or Housewares Range:The Gruffalo Bedroom Furniture Set from Worlds Apart
  • Best Licensed Food and Drink Range:Star Wars Ice-lollies from Icefresh Foods
  • Best Licensed Brand Range:Heinz Tomato Ketchup Gift Collection from Beams International
  • The Innovation Award: Spiderman Airwalker from Amscan International


  • Best Pre-School Retailer of Licensed Products: Asda (includes George@Asda)
  • Best Kids Retailer of Licensed Products: Next
  • Best Brands Retailer of Licensed Products: Kitbag
  • The Radar Award: Morrisons
  • Top Retailer Award: Asda (including George @ Asda)


  • Best Licensed Marketing Communication 2011 Award: London 2012 Olympic Games Cadbury Unwrap Gold
  • Honorary Achievement Award: Kelvyn Gardner