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U.K. Brand Awards Unveils Winners

Inaugural brand awards ceremony highlights Coca-Cola, Ted Baker and other top brands.

The inaugural Brand & Lifestyle Licensing Awards took place at The Dorchester, Park Lane, London, Wednesday, showcasing the best-of-the-best in licensing from the past year in the retail, product and property categories.

The full list of winners include:


  • Best Licensed Heritage or Institution Brand–V&A
  • Best Licensed Lifestyle Brand–Volkswagon
  • Best Licensed Food or Beverage Brand–Coca-Cola (represented by TLC)
  • Best Licensed Talent Brand–Sophie Conran
  • Best Licensed Fashion Brand–Ted Baker
  • Brand Ambassador–Angela Farrugia, co-founder TLC


  • Best Licensed Brand Fashion Accessories or Lifestyle Product or Range–Coca-Cola Sophia Webster collection from Sophia Webster (represented by TLC)
  • Best Licensed Brand Health & Beauty Product or Range–Men's Health vitamins and minerals range from Omega Pharma
  • Best Licensed Brand Adult Apparel Product or Range–Historic Royal Palaces Hobbs' Collection No. 5 from Hobbs
  • Best Licensed Brand Gifting Product or Range–Guinness giftware collection from Newbridge Silverware
  • Best Licensed Brand Food or Beverage Product or Range–Magnum chocolates from Kinnerton Confectionery
  • Best Licensed Brand Home or Garden Product or Range–Ted Baker the fine collection - Rosie Lee from Portmeirion Group
  • Best Licensed Brand Children’s Product or Range–Cherokee apparel from Argos
  • Best Licensed Brand Consumer Electronics or Electricals Product or Range–JCB trade tools from The Kingfisher Group


  • Best High Street Fashion–Oasis
  • Best Department Store or Mixed Retailer–Debenhams
  • Best Grocer/Supermarket–Tesco
  • Best Specialist–Boots

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