“We are thrilled to be working with Tycoon to bring the ‘MasterChef’ brand to life off-screen across Latin America,” says Amber Sheppo, senior vice president, licensing, Endemol Shine North America. “‘MasterChef’ is the most successful food format in the world with over 60 localized versions across the globe including 10 in Latin America alone, and there is no stronger agency in the region to bring this brand to life for consumers than Tycoon.”
Tycoon Enterprises will expand the “MasterChef” franchise in key categories including food and beverage, cookware and live experiences. Endemol Shine Brazil will continue to represent the brand in their market independently.
“It is a great time to partner with ‘MasterChef,’” says Elias Fasja, president, Tycoon. “Latin American viewers are big supporters of the
In addition to “MasterChef,” the partnership will also look to explore opportunities in all categories for Endemol Shine series “¿Quién es la máscara” (“The Masked Singer”), “Te la Juego” (“Deal or No Deal”), “Fear Factor” and “Wipeout” in Mexico.
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