Endemol Shine North America has appointed award-winning licensing agency Tycoon Enterprises to serve as its exclusive licensing agent for the “MasterChef” television property in Latin America.
“We are thrilled to be working with Tycoon to bring the ‘MasterChef’ brand to life off-screen across Latin America,” says Amber Sheppo, senior vice president, licensing, Endemol Shine North America. “‘MasterChef’ is the most successful food format in the world with over 60 localized versions across the globe including 10 in Latin America alone, and there is no stronger agency in the region to bring this brand to life for consumers than Tycoon.”
Tycoon Enterprises will expand the “MasterChef” franchise in key categories including food and beverage, cookware and live experiences. Endemol Shine Brazil will continue to represent the brand in their market independently.
“It is a great time to partner with ‘MasterChef,’” says Elias Fasja, president, Tycoon. “Latin American viewers are big supporters of the show, and the brand has truly taken a life of its own beyond screens! There is a strong [craving] for innovative differentiated experiences among our retail and manufacture sectors, and ‘MasterChef’ offers a powerful alternative for those seeking to make a mark by liaising with the world’s top competitive cuisine brand. We are delighted to be working with Endemol Shine in expanding ‘MasterChef’’s impact across our region and look forward to the launch of the first lines of branded merchandise.”
In addition to “MasterChef,” the partnership will also look to explore opportunities in all categories for Endemol Shine series “¿Quién es la máscara” (“The Masked Singer”), “Te la Juego” (“Deal or No Deal”), “Fear Factor” and “Wipeout” in Mexico.