RECUR will change the NFT market by creating a standard for a decentralized recurring royalty. Though assets will default to Ethereum, RECUR will be chain agnostic. RECUR believes that NFTs will act as a gateway for the everyday consumer to enter the crypto space, making its opportunity for growth exponential for its partnered brands.
The raise was led by the Defi Alliance and included investors and funds such as:
- Gary Vaynerchuk;
- Courtside VC;
- Founder of Ethereum, Joseph Lubin (Fund in stealth);
- Gemini (Tyler & Cameron Winklevoss);
- Scott Belsky (Founder of Behance);
- JST Capital;
- Delphi Digital;
- Volt Capital;
- CMT Digital;
- Hashed; and
RECUR was founded by co-chief executive officer Zach Bruch, crypto industry veteran, and co- chief executive officer, Trevor George, digital licensing industry pioneer. Thecore team includes some of the top minds across the crypto and licensing spaces: president Stephen Teglas, former senior vice president, licensing, Disney and senior vice president/general manager, Warner Bros. Consumer Products; head of engagement advisor Chris Heatherly, former executive vice president, games, NBC Universal and senior vice president, games, Disney; and chief technology officer James Seibel, former director, engineering, Poloniex, among others.
“NFTs will serve as the ultimate gateway for billions to enter the greater crypto ecosystem,” says Bruch. “The future digital world and economy will be decentralized which we are not only are preparing for but championing. Our NFTs will have the widest range of distribution and incorporate a recurring royalty element in the underlying code itself.”
Bruch has worked and held leadership positions at firms in the crypto industry such as Kraken, Cumberland/DRW and JST Capital and is the founder of Manna, a proprietary trading and investment firm. George owns Trevco and Blue Wheel.
“At Trevco, we have always taken pride in going where the fans go,” says George. “We helped bring the licensing community into Amazon with physical products, and with our incredible team, look forward to bringing our beloved brand partners into the crypto ecosystem through digital products (NFTs), in a responsible, long term way.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.