Tracy Anderson Joins Licensing Expo

The Tracy Anderson brand will utilize the Expo’s new Fashion District to launch global extensions for its fitness content, custom machinery and equipment, state-of-the-art exercise studios and DVD fitness programs. The Tracy Anderson brand will look to expand opportunities including studio expansions, a nutritional supplement line, fitness equipment, an active wear apparel collection, sports footwear, a beauty line and more, as well.

“I’ve made it my life’s mission to provide people throughout the world with the tools, resources and motivation they need to successfully connect and transform their bodies in the most positive and healthy way,” says founder and co-owner, Tracy Anderson. “With 14 years of focused and rigorous research that extends to every conceivable body shape and life stage behind me, I’m proud to say that the

“Advanstar Licensing is delighted to welcome the Tracy Anderson brand to Licensing Expo,” says Jessica Blue, vice president, Licensing Expo. “Our attendees look to the Expo for what is hot and what is new in the licensing industry, and the list of our new exhibitors is increasing daily to meet that need. In fact, 83 of our exhibitors have never participated in Licensing Expo before.”