Top Five Stories from the Week of Aug. 24

Disney plans a global event to unveil new Star Wars toys, top franchises drive huge summer box office numbers and Oprah opens an e-commerce site.

April 6, 2018

Top Five Stories from the Week of Aug. 24

Disney plans a global event to unveil new Star Wars toys, top franchises drive huge summer box office numbers, Oprah opens an e-commerce site … this is the news that shaped the week of Aug. 24.

The product line for

Star Wars: The Force Awakens

will be revealed in a first-of-its-king live global toy "unboxing" event that will unfold over 18 hours in 12 countries.

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As the summer movie season comes to a close, all five of the films that have topped the U.S. box office have featured major licensing programs. 

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OWN: Oprah Winfrey Network has launched O Store, an online retail destination for exclusive OWN and Oprah merchandise alongside curated lifestyle content. 

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The world's top publicly traded licensors, including Disney, PVH Corp. and Meredith, have not been immune to the turbulence that has struck global markets. 

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Top Brand Exec Steps

Down from DWA

DreamWorks Animation's chief global brand officer Michael Francis will step down from his full-time duties at the company in December and transition to a consulting role. 

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