The Top 5 Stories from the Week of July 27

VW will debut its licensing program at BLE, Yoga brand Lululemon launches a beer, Goodyear adds more apparel offerings … this is news that shaped the week of July 27.

April 6, 2018

The Top 5 Stories from the Week of July 27

VW will debut its licensing program at BLE, Yoga brand Lululemon launches a beer, Goodyear adds more apparel offerings … this is news that shaped the week of July 27.

Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.

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VW has confirmed its attendance at this year’s Brand Licensing Europe, marking its first-ever appearance at a licensing event with what will be the largest stand in the show’s Brands & Lifestyle zone. 

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Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG. 

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Lifestyle brand DGK has launched a new collection featuring Popeye, developed in partnership with King Features Syndicate. 

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Rovio has launched "Angry Birds 2," the first sequel to the most downloaded mobile game series of all time.

 

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