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The Top 5 Stories from the Week of July 27

The Top 5 Stories from the Week of July 27

VW will debut its licensing program at BLE, Yoga brand Lululemon launches a beer, Goodyear adds more apparel offerings … this is news that shaped the week of July 27.

VW will debut its licensing program at BLE, Yoga brand Lululemon launches a beer, Goodyear adds more apparel offerings … this is news that shaped the week of July 27.

Lululemon Brews Up Beer

Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer. More...

VW to Debut Licensing Program at BLE

VW has confirmed its attendance at this year’s Brand Licensing Europe, marking its first-ever appearance at a licensing event with what will be the largest stand in the show’s Brands & Lifestyle zone. More...

Goodyear Revs Up Extensions

Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG. More...

Popeye Inspires New Apparel

Lifestyle brand DGK has launched a new collection featuring Popeye, developed in partnership with King Features Syndicate. More...

Rovio Launches 'Angry Birds 2'

Rovio has launched "Angry Birds 2," the first sequel to the most downloaded mobile game series of all time. More...

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