The Top 5 Stories of the Week of April 13

New branding executives at Universal, Hello Kitty's latest sports venture, Gwen Stefani's new girls' TV series … these are the stories that shaped the week of April 13.

April 6, 2018

The Top 5 Stories of the Week of April 13

New branding executives at Universal, Hello Kitty's latest sports venture, Gwen Stefani's new girls' TV series … these are the stories that shaped the week of April 13.

Universal Pictures has added three new executives to its recently formed brand development division–Santiago Capdepont, Stephanie Kraus and Marc Low.

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adidas Italia is bringing together the Italian football team AC Milan (for which it is master licensor) and Sanrio's Hello Kitty for a collection of gear aimed at female fans.

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Gwen Stefani has tapped the production companies Moody Street Kids and Vision Animation for a new TV series inspired by the singer and her sidekicks, the Harajuku Girls. 

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Baseball season has begun, and the Major League Baseball Players Association is hitting it out of the park in the business of merchandising and licensed goods. 

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The National Basketball Association has announced a new multi-year marketing partnership with PepsiCo, making the company an official partner of all of its leagues beginning next season. 

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