Toonz Media Group, the exclusive merchandising and distribution license holders of the “Chacha Chaudhary” animated series, has teamed up with Planet Superheroes to bring premium “Chacha” branded products to fans across the country.
With this new tie-up, Toonz plans to bring India’s favorite superhero closer to the fanbase. Planet Superheroes is among the top ten e-commerce destinations for pop culture and comic brands. Chacha Chaudhary merchandising products launched by PSH will be available on all PSH stores across India as well as on leading online stores. Toonz Media Group’s Licensing & Merchandising partner Brand Monk Licensing closed the deal with Planet Superheroes for Toonz.
“We are extremely excited to partner with Planet Superheroes for the Chacha Chaudhary brand,” says P. Jayakumar, chief executive officer, Toonz Media Group. “Chacha is an iconic character, with a strong emotional connect among the Indian fan base. For Toonz, this partnership is another step towards making ‘Chacha Chaudhary’ the number one animation IP from India.”
“Chacha” branded products now available via Planet Superheroes will focus on the adult category for now and expand to kids merchandising products later this year. Toonz acquired its rights for “Chacha Chaudhary” from copyright owners of the IP Pran’s Features through Media Guru Consultants Pvt Ltd, who represent a bouquet of certain rights related to the original “Chacha Chaudhary.”
"We are pleased to partner with Toonz Media & Brand Monk to bring ‘Chacha Chaudhary’ merchandise to its fans,” says Jaineel Aga, chief executive officer, Planet Superheroes. “We are proud to partner with 100 percent made in India Intellectual Property and hope many more successful characters emerge from India.”