Lifestyle brand Tokidoki has appointed IMG as its exclusive licensing representative in Japan, Korea and Taiwan. 

IMG will work with Tokidoki to expand its global footprint in the three Asian territories through a program of mono-branded and collaborative consumer products, with an initial focus on apparel, accessories and toys across a variety of distribution channels.

“We believe our partnership with IMG is one of those moments and that their representation of us in Japan, Korea and Taiwan will simultaneously expand and complement our business in Asia as well as globally,” says Pooneh Mohajer, co-founder and chief executive officer, Tokidoki.

Along with its standalone character designs, Tokidoki is known for apparel, handbag, cosmetics, accessory and toy collaborations with the likes of Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora and Marvel.

“With its larger-than-life characters, bold designs and Japanese-inspired roots, Tokidoki is already widely loved and in demand in Asia – and all around the world,” adds Miki Yamamoto, senior vice president licensing, IMG. “The diverse choice of character families, each with its own identity and personalities, lends itself well to an array of potential products and collaborations which we look forward to exploring.”