License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Toei Lands LatAm Back-to-School Deals

Toei Lands LatAm Back-to-School Deals
Toei Animation has secured a raft of licensees in the back-to-school category its “Dragon Ball” series in Latin America.

Animation studio adds “Dragon Ball” licensees to roster.

Toei Animation has secured a raft of licensees in the back-to-school category its “Dragon Ball” series in Latin America.

New licensees include Art Bag in Brazil, Grupo Yadatex and Carvajal Educacion in Mexico, Pronobel and Corporacion de Industrias in Chile and Anthaix and Continental in Peru. Toei has also closed a deal with Importadora y Exportadora Rosen for back-to-school supplies across all of Central America and the Caribbean.

New back-to-school products will include branded backpacks, pencil cases, lunch bags, wire notebooks, stapled notebooks, folders, sketchbooks and more. Licensees will distribute the new products across mass retailers, mid-tier stores, supermarkets, wholesalers and department stores in their respective countries.

“‘Dragon Ball’ is a perennial brand that continues to engage young imaginations across the world,” says Masayuki Endo, president, Toei. “We’re proud to work with Latin America’s top licensees in making ‘Dragon Ball’ a part of its students’ school experiences.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish