License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Toei Animation Secures LatAm Deals

Toei Animation Secures LatAm Deals
Toei Animation has secured a licensing agreement with Pepsico in Latin America and secured a series of retailer deals in Brazil and Chile for its anime properties “Dragon Ball” and “Saint Seiya.”

Pepsico, retailers on board to support ‘Dragon Ball,’ ‘Saint Seiya.’

Toei Animation has secured a licensing agreement with Pepsico in Latin America and secured a series of retailer deals in Brazil and Chile for its anime properties “Dragon Ball” and “Saint Seiya.”

As part of the deal, Pepsico will release a special, collector’s edition “Dragon Ball” Tazo­ collectible in Latin America–which was first launched by Frito-Lay in 1994–to be included inside the bags of all of its major snack brands.

Meanwhile retailers in Brazil and Chile will produce exclusive “Dragon Ball” and “Saint Seiya” merchandise. New partners include Brazil’s C&A Modas for “Saint Seiya” t-shirts for boys and men, Pitica’s for “Dragon Ball” t-shirts for boys and men, Chile’s ABCDIN for “Dragon Ball” housewear and Dijon for “Dragon Ball” apparel.

“Latin America has always been a vital territory for our branding and licensing efforts,” says Masayuki Endo, president, Toei Animation. “We’re delighted to work with region’s top brands and retailers in bringing top-tier merchandise and collectibles to our vibrant fan community.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish