Pepsico, retailers on board to support ‘Dragon Ball,’ ‘Saint Seiya.’
Toei Animation has secured a licensing agreement with Pepsico in Latin America and secured a series of retailer deals in Brazil and Chile for its anime properties “Dragon Ball” and “Saint Seiya.”
As part of the deal, Pepsico will release a special, collector’s edition “Dragon Ball” Tazo collectible in Latin America–which was first launched by Frito-Lay in 1994–to be included inside the bags of all of its major snack brands.
Meanwhile retailers in Brazil and Chile will produce exclusive “Dragon Ball” and “Saint Seiya” merchandise. New partners include Brazil’s C&A Modas for “Saint Seiya” t-shirts for boys and men, Pitica’s for “Dragon Ball” t-shirts for boys and men, Chile’s ABCDIN for “Dragon Ball” housewear and Dijon for “Dragon Ball” apparel.
“Latin America has always been a vital territory for our branding and licensing efforts,” says Masayuki Endo, president, Toei Animation. “We’re delighted to work with region’s top brands and retailers in bringing top-tier merchandise and collectibles to our vibrant fan community.”