Children’s network adds licecnsing agent to build merchandise program across Europe.

Cartoon Network has appointed TLC as its licensing agent across France, Germany, Switzerland, Austria and Benelux.

TLC, the wholly-owned brand management arm of Global Brands Group, will now be responsible for growing and managing the official licensing programs for the network’s portfolio of animated properties including “Adventure Time,” “The Powerpuff Girls,” “The Amazing World of Gumball” and more.

“Cartoon Network Enterprises owns a unique space in the entertainment licensing industry and their plans for the future and upcoming shows are very compelling,” says Melvin Thomas, chief executive officer, TLC. “We plan to build, promote, assist and expand the company’s licensing and merchandising business, positioning it as a leader of licensed kids’ brands in our territories.”