The HSEL partnership will see Tilly's offer students’ gaming care packages and the chance to compete for prizes through augmented reality mobile game’s at company stores. Tilly's will also contribute $10,000 to HSEL’s scholarship prize pool to help provide young Esports athletes funds for college expenses.
“HSEL harnesses students’ passion for games and gives them a chance to compete with friends at school, with teacher support and even the chance to get recruited by colleges,” said Mason Mullineaux, co-founder and chief executive officer, HSEL. “Tilly’s understands how big of a deal that can be to today’s high school gamers, and they’re stepping up in a big way to give students even more reasons to compete.”
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