Tetris Appoints Dentsu as Agent

The Tetris Company has appointed Dentsu as its licensing and advertising agent for its Tetris brand in Japan.

April 6, 2018

Licensing agent will bring branded home, lifestyle and apparel products to Japan.

Dentsu will seek advertising, co-promotional and licensing opportunities and plans to bring a range of Tetris-branded home and lifestyle items, including apparel, party supplies, kitchenware, computer accessories and more, to brick-and-mortar and online retailers in the region.

Dentsu also plans to target fashion-focused consumers though Tetris designs, DJ events and other initiatives. Dentsu will utilize advertising tie-ins with its range of clients.

Under the agreement, Dentsu will also license Tetris rights for pachinko and pachislot machines.

“We are honored to be working with such an esteemed company like Dentsu,” says Maya Rogers, chief executive officer, Blue Planet Software, sole agent for the Tetris brand. “For more than 32 years, Tetris has had an incredible history with Japanese fans, whose passion for Tetris drives our commitment to introduce fun and innovative products

to the Japanese market. The expansion of our global merchandising program through our partnership with Dentsu, particularly in Japan, is an integral step to solidify Tetris as one of the all-time great brands.”