The new company will begin to showcase its products at the Dallas Fall Toy Preview this October.

Toronto-based Tech 4 Kids and The Bridge Direct, a marketer of children’s consumer products, have joined forces to form a new company.

Following the merger, the new company plans to use this opportunity to accelerate a roll up strategy, working closely with its merger and acquisition advisors and banking partners. It will also target their products to a diverse group of mass market and specialty retailers around the world.

“It is our expectation to acquire or merge with new businesses every 12 to 18 months. Our strategy is designed to offer these owners a convenient solution with access to global markets,” says Brad Pedersen, president and chief executive officer, Tech 4 Kids. “This move will provide a unique platform that will position us amongst the top tier of toy manufacturers in North America and provide the growth plan to reinforce our position as a key industry player.”

The new company will begin to showcase its new product lines at the Fall Toy Preview in Dallas this October.

“It is no secret that industry stakeholders are looking to do more business with fewer and stronger partners. This makes it harder for smaller companies to stay relevant and competitive,” says Jay Foreman, chief executive officer, The Bridge. “Challenges facing the industry are compounded by the additional costs and complexities associated with meeting the increasingly high safety standards required by regulators, retailers and licensors. As a result, many industry business owners are looking for a way to scale up, reduce their risk or simply cash out.”