The companies will now operate under the name Basic Fun!
Jay Foreman will serve as the company’s chief executive officer, while Brad Pedersen will take on the position of president. Furthermore, the company’s head office will be located in Boca Raton, Fla., with regional offices in Hong Kong, Los Angeles and Toronto.
A division of The Bridge Direct since it was purchased with the Good Stuff Corporation in 2013, Basic Fun boasts a 25-year history of developing and marketing novelty and retro toys. Moving forward, the “new” Basic Fun! organization will aim to become a top ten company within the toy industry.
“It is essential to have the ability to adapt to the rapidly changing retail landscape in order to remain competitive, relevant and successful,” says Foreman. “Scale is key to growth and sustainability, and we aim to build our business diligently and methodically with the goal
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