TeamTO Taps Surge Licensing for ‘Mighty Mike’
Surge Licensing has been selected as the official licensing agent of TeamTo’s “Mighty Mike” property in the U.S. and Canada.
The animated show follows a pug with sophisticated taste who longs for a quiet life but is forced to defend his house from a collection of annoying pets instead. TeamTo’s series premiered on Family Channel in Canada and on Boomerang in the U.S., EMEA, Asia Pacific and LATAM.
“We are delighted to announce this partnership with Surge, a boutique agency that from the outset, shares the same passion and clarity of vision for the ‘Mighty Mike’ brand,” says Patricia de Wilde, director of marketing and new business, TeamTO. “It is also gratifying to see the superb response to our canine caper internationally, as our ‘pugalicious’ Mike debuts across TV channels.”
Surge has experience with pet-related properties, having recently signed a deal to represent “Feisty Pets” earlier this year.