“We curated some helpful resources for those that may not know where to look or feel that they don’t have the time,” says Daniel Barber, chief strategy officer, The Tangent Agency. “There are already so many businesses and brands and individuals stepping up to the plate in all sorts of innovative ways; we wanted to profile and celebrate the inspiring work being done across every sector of our culture, from every corner of the world. Bravo to all those rising to this extraordinary occasion.”
This package, which they call
, allows them to continue doing business
“Letting people know we’re still open for business is obviously an important message we needed to send, but we wanted to take a different approach,” says Marc Becker, chief executive officer, The Tangent Agency. “Just like we do when tackling client’s creative challenges, we met as a team (through Zoom, of course) and decided to curate a fun message to hopefully put a smile on people’s faces and help make this time a little more enjoyable. We are grateful we get to collaborate with them on brand building, storytelling, licensing and executing breakthrough campaigns. We know our community is going through a lot right now, so we just wanted to remind people that just because we can’t be there for them in person, we’re still here if they need us.”
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