In the latest move from SYBO Games, the company’s SUBSURF consumer and lifestyle merchandise brand readies for a brick-and-mortar retail program in the U.S., to exclusively be sold at Walmart.
Merchandise will be available in more than a dozen categories as new partners have signed to create, manufacture and market a variety of products based on the most downloaded mobile game of the decade, “Subway Surfers.” Retail Monster U.S., “Subway Surfers’” North American licensing agent helped broker the deals.
The new licensees and respective products for the U.S. and Canada territories include Sakar, Accessory, Franco Manufacturing and Bioworld. “Subway Surfers” products will arrive on Walmart shelves beginning this summer.
“This year promises a new SUBSURF experience as product rolls into Walmart and new partners come on board,” says Naz Amarchi-Cuevas, chief commercial officer, SYBO. “We’re excited about our consumer product lines. From toys to apparel to gadgets and more, each licensee is committed to delivering the authentic street-smart, art and edgy youth culture, attributes of the Subway Surfers brand, and we keep following our strategy of rolling out products in a paced and thoughtful way.”