Studio 100 Secures New ‘Heidi’ Agent

Studio 100 International has appointed International Merchandising Consultants as the licensing agent for its flagship property “Heidi” in Argentina.

April 6, 2018

Studio 100 Secures New ‘Heidi’ Agent

Property to expand in Argentina with a live show, kitchenware and more.


IMC has already secured three deals in Argentina including Feg Entretenimientos for a live “Heidi” show, Stickers Design for a range of stickers and trading card games and Daysal for children’s tableware products including mugs, bowls, plates, lunchboxes and more.

“Heidi” has been broadcasting exclusively on Disney Channel since August 2015 in Argentina.

“We are delighted with the growth and success of ‘Heidi’ in Argentina as shown by such strong ratings in a relatively short period of time,” says Christophe Drevet, director, international consumer products, Studio 100. “Our extended partnership with IMC and three licensees defines a solid path for further licensees to come on board for the ‘Heidi’ brand in this key Latin American market for our business.”

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