Magic Light Pictures has expanded the licensing program for its picture book Stick Man.

New licensees include Aurora (plush), Ravensburger (puzzles), Sainsbury’s (pajamas), Fabric Flavours (children's tees) and Specsavers (reading frame).

The decision to grow the licensing program comes after the success of Magic Light’s animated holiday adaption of Stick Man and holiday-themed app. Magic Light plans to roll out more product lines and marketing initiatives in the coming months.