Magic Light Pictures has expanded the licensing program for its picture book
New licensees include Aurora (plush), Ravensburger (puzzles), Sainsbury’s (pajamas), Fabric Flavours (children's tees) and Specsavers (reading frame).
The decision to grow the licensing program comes after the success of Magic Light’s animated holiday adaption of
and holiday-themed app
Magic Light plans to roll out more product lines and marketing initiatives in the coming months.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like