License Global
June 24, 2020
Steven Ekstract, brand director, Global Licensing Group made an appearance on episode 23 of “Making It In The Toy Industry,” a podcast by The Toy Coach focused on giving toy inventors the edge they need to break into the industry and building upon initial successes.
Ekstract focused on the importance of licensing in the toy industry and how it could benefit those willing to take the risk. Some insights offered by Ekstract in the podcast included:
Making efforts to legally protect your ideas, but don’t let the fear of having a concept stolen by a company hold you back from making deals.
At events, you should take advantage of the educational opportunities and sign up for the paid courses.
A licensing agent may cost you 30-40 percent of your profit but they are well worth their fee.
To hear Ekstracts many insights in the full episode,
listen to the podcast in full.
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