Through the alliance, Spin Master will work to create a platform for retail, brand building, marketing and recognition for its brand in the Chinese marketplace. "We have been actively pursuing our objective of growing global sales," says Ben Gadbois, global president and chief operating officer, Spin Master.
"China is a key part of our international growth strategy, and Alibaba is a strong partner who shares our commitment to customer excellence. This strategic cooperation agreement with Alibaba represents a significant milestone in Spin Master's efforts to exceed the expectations of Chinese consumers."
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