Spin Master has acquired Fuggler, a line of collectible plush toys.
Fuggler, the line of “funny, ugly” monsters originated in the U.K. developed a cult following due to their odd features. Characteristics include toothy grins, grimace, eyes and signature “button” holes. The Fuggler brand currently offers more than 50 collectible toys.
"Seizing upon opportunities such as Fuggler, that leverage our competitive strengths and brand portfolio, are a key part of our overall growth strategy,” says Ben Gadboi, global president and chief operating officer, Spin Master. “We look to build innovative brands that resonate emotionally, have strong global brand appeal and differentiation. We found the unconventional appeal of Fuggler inherently innovative and aligned with our mission to push the boundaries of innovation, creativity and fun. Fuggler will benefit from our global distribution infrastructure and a world-class team who will create more disruptive ways for Fuggler to connect with the consumer.”