The Sophie la giraffe brand has announced two new licensing partners.

From baby clothing, publishing, wooden toys, diapers and home linen, Sophie la girafe is now present in many categories all around the world.

At the end of last year, Vulli decided to open discussion with licensing agents across the world. With them, Sophie la girafe sought to find market specialists that would be able to create product in each market for consumers. Sophie la girafe started with its first-ever licensing agent Anjar Co. and Becker Associates for the United States and Canada in January 2020.

Two new partners have now been announced. The first one, Caravanserai, joined Sophie la girafe's family at the beginning of April, for the territories of Spain and Portugal. Caravanserai specializes in licensing, retail and marketing experience for more than 40 years. Their portfolio that includes “Miffy” and “Le Petit Prince.”

Daewon Media has also started to support Sophie la giraffe in a new territory – South Korea. From creative animation, application and games to brand licensing, Daewon Media has been supporting brands in their development in South Korea for more than 30 years.

Reps for Sophie la girafe say they look forward to showcasing the new products that will arise from these new partnerships.