License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sony Creative Products to Rep ‘Sesame Street’ in Japan

Japanese product will aim to serve multiple generations.

Sony Creative Products has been named the licensing agent for “Sesame Street” in Japan, by Sesame Workshop, the nonprofit educational organization behind Sesame Street.

“Sesame Street” was first broadcast in Japan in 1971. This year is the 50th anniversary year since its launch. On this milestone year, SCP was named the licensing agent for “Sesame Street” in Japan.

Maximizing the awareness of “Sesame Street’s” core values, SCP will optimize exposure through brand activations and retail events and pursue further business opportunities. SCP will manage licensing and retail activities for a wide range of demographics from preschoolers to their caregivers, Generation Z and adults.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.