“I believe future sustained growth in the Chinese gold market will be fueled through more engagement with younger Chinese consumers who see gold jewelry as a means of expressing their identity, gaining social recognition and embracing cultural change,” says Nicolas Loufrani, chief executive officer, The Smiley Company. “These are values well aligned to Smiley’s own, and I believe our fashion lifestyle image and authentic message of happiness and positivity continues to have a real impact on young Chinese consumers.”
Smiley’s gold deal continues its slew of recent partnerships. The company most recently inked a deal with McDonald’s for
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.