“We believe that good news today is about those doing good in their local communities,” says Nicolas Loufrani, chief executive officer, Smiley. “That's why our editorial focus has been on championing the everyday heroes who work or volunteer for charities and social enterprises. We believe their stories are not only uplifting but will engage more people to do like them.”
The company believes that people are living in unprecedented times, relentlessly bombarded with bad news from “always-on” social and digital media. According to Smiley’s research taken from Google Trends, searches for “good news” have reached all-time highs in March 2020, pointing to Smiley’s belief that consumers are actively seeking positive, inspiring, feel-good news as a remedy.
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