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Simba Dickie Acquires Jada Toys

Simba Dickie Group has acquired Los Angeles-based toy manufacturer Jada Toys.

Jada Toys is best known as a manufacturer of stylized die-cast collectibles, radio control vehicles and preschool toys. The company’s portfolio of licenses includes The Fast and the Furious, Marvel, DC Comics, Disney and Hello Kitty.

“The addition of Jada provides an excellent opportunity for growth and expansion for Simba Dickie Group,” says Florian Sieber, co-chief executive officer, Simba Dickie Group. “We are excited for what this partnership will bring as we work towards utilizing Jada’s licensors and links in the retail sector to gain an important foothold in the American market. We are also welcoming the opportunity to combine our efforts on the joint manufacturing of products through common uses of technology on an international scale.”

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