The Seoul Character & Licensing Fair is gearing up for another year, with the show set to take place July 16-18 at the Coex exhibition hall in Seoul, South Korea.

Organized by the Korea Creative Content Agency, the event is the largest content licensing show in Asia and aims to invigorate the export of character brands abroad.

SCLF is sponsored by the South Korea Ministry of Culture, Sports and Tourism and will feature 250 exhibitors and 950 booths this year with more than 300 properties on display.