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Semaphore Licensing Signs Blogilates

The deal marks the first fitness star to join Semaphore’s portfolio.

Cassey Ho, the creator and talent from Blogilates, is the first fitness star to join Semaphore Licensing Solutions’ portfolio of new media creators.

The certified fitness instructor launched her YouTube Channel in 2009. The channel features full-length POP Pilates, PIIT 28 and bootcamp sculpting workouts. The channel currently has 4.8 million subscribers and more than 728 million lifetime views.

Blogilates will have licensed products on retail shelves this fall with a retailer who will be disclosed at a later date.

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