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Sanrio Picks RIO Licensing for Russia

RIO Licensing has become the new agent for Sanrio in Russia and the CIS countries. In addition to Sanrio's flagship brand Hello Kitty, RIO also will handle Chococat, My Melody, Badtz-Maru, Kuromi, Keroppi, Charmmy Kitty and Pochacco. The company is best k

The company is best known for introducing the Smeshariki (GoGoRiki) brand to the CIS countries, as well as its launch of the Winx Club property to Russia and the CIS countries.

“Hello Kitty enjoys wide popularity in Russia at the moment, but there is certainly a lack of Hello Kitty products at the Russian market,” says Roman Fedotov, managing director of RIO. “Most Hello Kitty consumer goods being sold in the country are produced abroad. Thus, for 2011-2012 we have great plans to introduce a wide range of products of local licensees. RIO Licensing will make every effort to let Hello Kitty shine in Russia as brightly as it does in the rest of the world."

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