April 6, 2018
Japan-based Sanrio Co., parent company of Sanrio, has acquired all shares of Mister Men from U.K. based Chorion. The deal was completed through Sanrio Global Limited, a newly established subsidiary in the U.K.
Sanrio told
License! Global
that the acquisition was a natural extension for Sanrio's evergreen portfolio of brands.
The company believes that Mister Men and Little Miss properties have distinctive qualities that resonate with a wide demographic, spanning the tween, teen and young adult markets: colorful, simple yet bold graphical styling, positive messaging and a rich heritage bringing nostalgic appeal to a fan base that grew up with the brands.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like
Loading..
Report
Loading..
