Samsonite has inked a deal with Mattel to bring a line of Barbie-inspired suitcases, trolleys and bags to Europe.

License Global

July 5, 2019

1 Min Read

Samsonite has inked a deal with Mattel to bring a line of Barbie-inspired suitcases, trolleys and bags to Europe.

The luggage brand’s agreement will see it develop the series as part of the American Tourister collection. Mattel agreed to license Barbie iconography for production and marketing as part of the Samsonite Europe NV deal. Barbie fans across Europe can get their hands on the limited-edition Barbie gear beginning this May.

Barbie’s deal with Samsonite is the latest in a slew of partnerships established in recent months. This year marks the doll’s 60th anniversary, and to celebrate, Mattel has already inked deals with companies including Puma and National Geographic.

Read more about:

BarbieMattelSamsonite

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like