A partnership with S4C for the Welsh version of the NSPCC’s Pantosaurus video for their website ‘Cyw’ has been inked in a five-year agreement, which also includes the option for broadcast. The deal was brokered by Edutainment Licensing.

“We are delighted to be working with S4C to help build further awareness of Pantosaurus and his important message in Wales,” says Denise Deane, founder, Edutainment Licensing.

Developed for young viewers, the site is full of games, songs, coloring and activities and the video, together with the guidelines and an activity pack.

The video forms part of the #TalkPANTS campaign that gives parents, caregivers and teachers resources to explain the PANTS rule to young children in an age-appropriate way.

Each letter of PANTS provides a simple but valuable rule, highlighting that their body belongs to them, that they have a right to say no, and that they should tell an adult they trust if they’re worried or upset.

“We are thrilled to be part of this initiative and support the NSPCC campaign to ensure that young children can be confident about their bodies and rights,” says Sioned Wyn Roberts, children’s commissioner, S4C. “We look forward to welcoming Pantosaurus to our Cyw family soon.”