Country's trade organization brings slate of regional licensors and licensees.

The Russian Federation's Ministry of Industry and Trade is showcasing a range of Russian content this week at Brand Licensing Europe.

Among the licensors participating alongside the organization are Melnitsa Animation Studio, Animaccord Studio ("Masha and the Bear"), Wizart Animation Studio and more.

Regional licensees are also showcasing their product offerings as well including Avangard (products for newborns), Desyatoe Korolevstvo (games and toys), Neotek (children's apparel) and Pervyye Shagi (sports equipment), among others.

"The Russian licensing market is one of the most promising in the world," says Denis Pak, director, Department of Domestic Trade Development, Light Industry and the Consumer Market, Ministry of Industry and Trade, Russian Federation. "We are very much inspired by the successful release of Fiksiki, Kumi Kumi and many other Russian brands on the international market. The Ministry of Industry and Trade of the Russian Federation intends to support not only widely known animation studios with many years of experience, but also new Russian brands and companies who are only beginning to develop Russian and foreign markets."

To that end the group will be hosting a roundtable discussion today at the Hilton Olympia titled "Russian Licensing Market of Children's Goods: Dynamics and Prospects for International Cooperation" at 3 p.m.