Five additional partners are on board to support the entertainment brand ahead of its film premiere.
Maurizio Distefano Licensing has named five additional licensees in Italy for Rovio’s Angry Birds property, in anticipation of the release of the first feature film, May 20.
New regional partners include:
- Admiranda for soaps, shampoos and other personal grooming products;
- Jaxo Tirabasso for hats and scarves;
- Joker for costumes;
- Mondo for balls and beach items; and
- Sicem for apparel.
Products will debut simultaneous with the film’s premiere.
“Excitement about the Angry Birds film is clearly growing among both fans and the licensing community,” says Maurizio Distefano, founder and director, MD Licensing. “We are thrilled at the amazing momentum behind the brand and delighted to be able to welcome these new additions to the list of best-in-class Angry Bird licensees.”