Rocket Licensing has been appointed as licensing agent for the Bob Ross brand in the U.K. and Eire.

Rocket Licensing will be discussing licensing oppurtunities across categories including apparel, dress-up, gifting and homewares, arts and crafts, stationery and social stationery, accessories and publishing. The agency will work on behalf of Bob Ross’ U.S. agent Firefly Brand Management.

“Bob Ross is a real heritage brand with unique charm, which brings the relaxed, slower pace of the 80s to busy modern lives and as such, has gained a pop culture status among millennials and students,” says Charlie Donaldson, joint managing director, Rocket Licensing. “There is an enormous asset bank for licensees to tap into in order to capture the essence of the iconic heritage of the property, and a wealth of opportunities for partners to leverage the popularity in the U.K. market.”

Firefly Brand Management has already established a consumer products program in the U.S., with products from more than 60 licensees over a range of categories including games and puzzles, collectables, partyware, homewares, apparel, along with direct to retail deals and major retail placement.