Rocket Licensing has secured a partnership with the Kodak brand to represent the property in the U.K., Ireland and Europe, building a consumer products program in the U.K., while expanding the offering in Europe.
The new representation will see the agency initially focusing the campaign on a range of categories including apparel, accessories, stationery (including arts and crafts), publishing, games and puzzles and collaborations. The team will be targeting a primarily adult and Millennial audience and looking to place product principally in fashion and mid-tier retail.
“We’re really looking forward to the opportunity to build the Kodak brand in the U.K. and extend it throughout Europe,” says Rob Wijeratna, joint managing director, Rocket Licensing. “Kodak is an iconic brand, known worldwide and offers a wealth of fantastic creative assets to build exciting new collections.”
Kodak currently offers an extensive library of classic and modern logos, branding and advertising, which is ideal for developing into licensed collections. To date, Kodak has created far reaching collaborations with A-list celebrities, Lulu Guinness and Cara Delavigne, leading designer, Lama Jouni and key retailer, Forever 21, among many others. Rocket will now be building on these solid foundations with best-in-class partners to create consumer products and campaigns.
“Collaborating with an award-winning partner like Rocket Licensing is an important opportunity for Kodak,” says Clara Fort, vice president, global brand licensing, Kodak. “The combined strengths of the iconic Kodak brand and Rocket’s creativity and experience will help us bring exciting products and collections to consumers across the U.K. and Europe.”