Hard Rock International has appointed Cronus Global to represent the dining, entertainment and hospitality brand and further expand its licensed product footprint worldwide.

“We are thrilled to partner with Cronus Global to extend Hard Rock’s consumer reach into a broad range of product categories that emphasize our brand’s identity that’s built on music and entertainment,” says Mark Linduski, director, licensing, Hard Rock International. “Through Cronus Global’s long-term relationships with industry leaders, we will introduce collections of unique products that attract new and existing Hard Rock enthusiasts alike. We look forward to the opportunities that will emerge as we work with Cronus Global to expand our retail distribution and strengthen our brand presence worldwide.”

The partnership will introduce Hard Rock branded products into categories including health and beauty, home goods, pet products, games and toys for the first time in the North American market.

“Cronus Global is excited to partner with Hard Rock International to develop lifestyle products aimed at bringing the vibrancy of the Hard Rock experience directly into consumers’ homes,” says Kristin Calzada, president, Cronus Global. “From launching the Hard Rock health and beauty collection to rolling out a new merchandise program for kids, we’re excited to help expand and diversify the connection of Hard Rock to its fans through licensing initiatives and brand collaborations.”