For the first time in many years, Astrid Lindgren Company and Design Ilon Wikland AB have agreed on a mutual merchandising program, based on the artwork and characters read and loved by children and adults alike. Nordic licensing agency Rights & Brands has been named the agent and the merchandising program and much sought-after product licensing has just been launched.
“It’s a great honor for Rights & Brands to represent icons like Astrid and Ilon,” says Patrick Ullman, chief executive officer, Rights & Brands. “We are presenting a program based on the pair’s amazing output of stories and artwork. The initial response has been overwhelming.”
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