Rights & Brands Appointed to Rep Astrid Lindgren, Ilon Wikland

For the first time in many years, Astrid Lindgren Company and Design Ilon Wikland AB have agreed on a mutual merchandising program, based on the artwork and characters read and loved by children and adults alike. Nordic licensing agency Rights & Brands has been named the agent and the merchandising program and much sought-after product licensing has just been launched.

“It’s a great honor for Rights & Brands to represent icons like Astrid and Ilon,” says Patrick Ullman, chief executive officer, Rights & Brands. “We are presenting a program based on the pair’s amazing output of stories and artwork. The initial response has been overwhelming.”

For more news from companies like this, click here.