Rights & Brands has announced its merchandising representation of the joint works of author Astrid Lindgren and illustrator Ilon Wikland.
For the first time in many years, Astrid Lindgren Company and Design Ilon Wikland AB have agreed on a mutual merchandising program, based on the artwork and characters read and loved by children and adults alike. Nordic licensing agency Rights & Brands has been named the agent and the merchandising program and much sought-after product licensing has just been launched.
“It’s a great honor for Rights & Brands to represent icons like Astrid and Ilon,” says Patrick Ullman, chief executive officer, Rights & Brands. “We are presenting a program based on the pair’s amazing output of stories and artwork. The initial response has been overwhelming.”