Bickersteth was immersed in entertainment and licensing industries during his 15 years at Hasbro and previously managed pop bands. The new privately-funded company's co-director Richard Martin comes from the record industry.
"Mention the words 'music rights' to some companies in the licensing and kids' TV arena and they glaze over and do a great impression of an ostrich," says Bickersteth. "Our experience is that, as a result, many are leaving music revenues on the table that they can ill afford to do in these tough times."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.